You want to change.
You want to launch a new business. It needs a name, a look, an identity for impact and recognition.
You want to move into new markets or sectors, without damaging side effects for your core business or reputation.
You want your various activities to operate in harmony, as part of a well articulated structure.
Perhaps you need to prepare for a major change such as privatisation or deregulation.
You must develop new organisational skills and beliefs, a new culture. Perceptions change slowly.
An effective design solution can greatly accelerate this process.