Basic Identity
A lightweight version of the fuller design programs that can fit into a small company resource pool.
​
The business has been through the start up phase and is ready to present a professional identity to gain greater audience buy-in.
​
Time allowed is 1 - 2 months
​
For small business from 2 - 6 staff
Small Identity
An affordable design program for growing companies suitable for an operation of around 20 people, in one location who may be preparing for the next phase of growth and market penetration.
​
Time allowed is 2 - 3 months
​
For businesses from 5-12 people
Medium Identity
Formulated for an organisation that has achieved the ‘third level of growth’ and now needs to consolidate their position to prepare for the next stage.
​
This company is now seeing divisional growth which may also be product driven.
​
Time allowed is 2 - 4 months
​
Best solution for companies from 10 - 26 staff
Large Identity
This is the best solution set for larger organisations with multiple divisions.
​
The process allows for workshopping solutions with larger steering groups reporting back to wider divisions and stakeholders.
​
The process increases the level of sophistication to align with predetermined business cases.
​
It is also assumed that there will be a launch process back into the organisation.
​
Time allowed is 3 - 6 months
​
For companies from 20 - 50 staff with divisional growth and multiple product sets