Xelocity | Brand refresh
Xelocity do work for some of new Zealand's highest profile organisations... But they had a problem, they were invisible with no story to tell, it was time to revise and re-think their brand story, identity, signage, brochure, advertising, video and web design.
As a supplier of highly refined business innovation and efficiency, Xelocity needed an experienced brand master to re-align their company’s image to one more suited to their current value propositions by revised story, graphics and refined logo design - this is how we worked through those concepts.
First we focused on clarifying their brand strategy and structure through a series of stringent workshops designed to coax out their true brand values.
Having gained consensus from management, we the set about evolving the stories, images, diagrams and design system that could easily convey the depth of Xelocity's services.
Using IQON’s specialised and concise design system ensured that all of Xelocity’s brand, logo, packaging, signage, brochure, advertising, video and web design requrements were met and managed with results that have driven the company several notches up to the stated objective.
Xelocity is all about a brighter future
They specialise in being the authority on where we are going, and how we will be a able to get there.
A difficult story to tell, but this was achieved through clear use of graphics and an identity that refused to be a standard cookie cutter, this was a company that didn't do things the normal way.
The identity reflected that.
The 'Escher X' was updated from it's original 2006 incarnation to an even more dynamic single colour format along with bespoke typography.