Interlogic had a prime requirement to revise and re-think their brand strategy, identity, packaging, signage, brochure, advertising, video and web design.
As an innovator and implementor of some great technological solutions, they needed an experienced brand master to re-align their company’s image to one more suited to their current value propositions by revised story, graphics and logo design - this is how we worked through those concepts.
First we focused on clarifying their brand strategy and structure through a series of stringent workshops designed to coax out their true brand values.
Having gained consensus from management, we the set about evolving the stories, images, diagrams and design system that could easily convey the quality of Interlogic's technologies, services and products.
Using IQON’s specialised and concise design system ensured that all of Interlogic’s brand, logo, packaging, signage, brochure, advertising, video and web design requrements were met and managed with results that have driven the company several notches up to the stated objective.
Interlogic has a big story to tell
Interlogic had a problem, they are New Zealand leaders in Warehouse Management Systems and their core product, MultiPick, was a great innovation for some of the country's leading logistics suppliers.
But the system is so flexible and powerful, it was difficult to explain to clients just how it worked and what it could do for them - a problem akin to working in 3D chess.
Over a period of six months, Interlogic's Managing Director, Les Wootton and David Craggs from IQON Design worked closely together to define and refine what and how the system worked.
A huge variety of options were tested and trialled.
The final solution came down to some extremely simplified 3D graphics and a compelling track that described the whole process in 60 seconds.
As they say, complex is easy, simplicity takes time.
Interlogic are now making full use of the video and Les reports that the sales process is so much easier as clients are able to 'get the story' in a more comprehensive manner.